Trident: See What Unfolds LIVE

Experiential Campaign

STEVE AOKI WITH SURPRISE GUEST, DURAN DURAN
In support of Trident's See What Unfolds campaign, we curated a pop up concert featuring Steve Aoki at Terminal 5 in NYC. We skinned the venue entirely transforming it into the ultimate party space - with a custom stage, interactive light displays, Instaprint Machines, vivid custom artwork, and even speciality cocktails. This exclusive show, for Trident's biggest fans, had a huge surprise twist – Duran Duran. What unfolded was a massive dance party and a brand new live re-mix of Duran Duran's 80's hit "Hungry Like the Wolf."

We released an official music video of the single 72 hours after the show. The results were tremendous 14M+ Facebook impressions, 1.3M+ Twitter impressions, 1.2M Youtube Views and counting.

Here's a quick look via fan photos and Ad Age.

 

Agency Saatchi & Saatchi NY
Executive Creative Director Brian Carley
Creative Directors Subodh Samudre & David Ekholm

Role Lead Art Director

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