Woolite: Care for the clothes you love
What is Woolite even for? Most people don’t know or remember it as the hand wash their grandmother used. It was time for a refresh.
With the help of smart strategists and a lot of research, we gave it a facelift with a new logo, look & feel, highlighting the full product line, and positioning. This campaign is an educational celebration of all the clothes people love that Woolite can wash.