Degree x 2015 Grammys

Social Campaign

Kat Graham (actress, singer & dancer) partnered with Degree for Women to create six mini music videos to encourage viewers to get up and dance during Grammys commercial breaks. The choreography was inspired by the 2015 Grammy nominations and mashups of classic moves from the 80s & 90s. Each video had its own stylized set, lighting, and wardrobe changes - all shot within the span of 4 hours without rehearsal.


Agency Weber Shandwick
Director Clay Westervelt
Stylist Maeve Reilly

Role Creative Director