Instagram

Stories: 2019–2020 Campaigns

We partnered with Instagram to create an overarching campaign to show Gen Z that their Story is their safe place to have fun, get creative, and just be themselves. Using data, we built a storytelling system at scale, making and testing unique ad units simultaneously.

15 campaigns x 6 pieces of content each plus versioning, and a lot of adult creatives reliving their teens years later, we inspired an 80% conversation rate and helped Instagram launch one of their most successful campaigns to date.

Agency R/GA
Executive Creative Director Kris Kiger
Creative Directors Nadia Saccardo & Rebecca Rumble
Design Director Lizzy Ferraro
Associate Creative Directors Isobel Oliphant & Lydia Daniel
Art Directors Juliette Delerue, Bria Benjamin, Angela Kim, & Ji Kim
Copywriters Zoë Farrell & Jason Saimpy
Animators Abram Seaman, Emma Herbolzheimer, & Chad Carbone
Illustrators Ruby Taylor, John Larigakis, & Sarah Brown
Prop Stylist Sara Schipani

Role Design Director