Bumble: Make the First Move

Brand Campaign

Objective: Demonstrate the power and benefit of “Women Make the First Move” 

Plain and simple: waiting doesn’t work. You can’t just sit back and wait for adventure and excitement and connection and happiness to find you. We have to put ourselves out there. So, let’s stop waiting for someone or something to come to us. Let’s live by what we know in our hearts to be true - GOOD THINGS COME TO THOSE WHO MAKE THE FIRST MOVE.


Client Bumble
Agency SpecialGuest
Executive Creative Director Aaron Duffy
Creative Director / Copy + Strategy Sarah Sherman
Art Directors Natasha Sumant & Pimm Budhari

Copywriter Ryan Montanti
Production 1stAveMachine
Executive Producer Andrew Geller
Photographer Ashley Armitage
Director Lake Buckley
DP Jordan Buck
Edit Ali Birns & John Harrison
Production Design Luke Carr & Martin Isenberg
Food Stylist Victoria Granof
Wardrobe Savannah White & Andy Omo
Makeup Deborah Altizio
Hair Miguel Luis

Role Creative Director / Art Direction