Toyota Prius

"50 mpg" Print Campaign

The Prius is famous for its fuel-efficiency. Sure, we could have discussed all the gas money it saves drivers, or the infrequent trips to the gas station, or its positive impact on the environment. But some things are just better left unsaid.

Featured in
Lürzer's Archive, Volume 5 - 2011

 

Agency Saatchi & Saatchi NY
Executive Creative Director Neal Foard
Creative Director Tim Leake
Copywriter Ari Bazinsky
Designer Chris Streger

Role Art Director

Prius_50mpg_3_2Prius_50mpg_3_2
Prius_50mpg_2_2Prius_50mpg_2_2
Prius_50mpg_1_2Prius_50mpg_1_2

Toyota Prius

"Prius by the Numbers" :60 for Shedd Aquarium, Chicago, IL

Sometimes, the best way to get your message across is through a catchy headline or clever picture. But when you have a genuinely great product like the Toyota Prius, the facts say more than any double entendre or visual pun ever could.

 

Agency Saatchi & Saatchi NY
Executive Creative Director Neal Foard
Creative Director Tim Leake
Copywriter Ari Bazinsky
Animation Jeremy Yuricek

Role Art direction & illustration