For too long, hair care has been a game of give-and-take:
Style or science. Quick fixes or real results. 

Neutrogena is introducing a full spectrum, derm-designed approach to hair care –
from prevention to regeneration – to grow healthy, thicker, stronger hair. We’re doing this by bringing decades of skincare expertise, science obsessed energy, and game-changing formulas with next level beauty experience for every stage of your hair journey.

No compromises. No fluff. Just healthy hair.

Agency BBDO New York
Group Creative Director Lizzy Ferraro
Copywriter Alex Oskuie
Art Directors Jack Mastrototaro, Elijah Park, & Anthony D'Alessandro
Director / Photographer Kat Borchart
Prop Stylist Michelle Longo
CGI / Motion Partner Zorba

Role Concept, creative direction, & design