The launch of Pixel 6 was a big moment for Google in 2021 since it was the first 'all Google hardware'. We worked closely with their team to concept and produce the virtual launch event. We centered everything around the Google Store in Chelsea, NYC and brought a ton of visuals, story telling, new tech, and announcements to life while highlighting its new Tensor processor.

We showed off how the machine learning prowess of its chip would be able to help with tasks like voice recognition, making photos less blurry (and even automatically erasing unwanted people and objects from the background), real-time captions and translation, and demonstrating Google's Real Tone tech which accurately depicts people of color's skintones (vs washing them out in the past). You can watch the entire event here or scroll through our favorite moments below.

Client Google
Agency SpecialGuest
Executive Creative Director Aaron Duffy
Creative Directors / Copy Sarah Sherman & David Ebert
Art Director Nolan Hicks
Creatives Pimm Buddhari & Noah LePage
Production 1stAveMachine
Executive Producers Andrew Geller & Kate Kitchens
Directors Tucker Bliss, Morgan Harary, & Roman Rütten

Role Creative Director / Concept