Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the gd-system-plugin domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6114
Mariam Farooq / Creative Direction + Design › Lollipetals

Lollipetals

Strategy, Branding, & Packaging

A New Way to Lingerie 
Lollipetals, a fledgling brand with a line of luxury nipple pasties, needed to elevate their product out of the traditional utilitarian cover-up-and-go territory. Our approach was to rethink what a pastie could be — and create a chic and cheeky brand sensibility. Our goal was to seduce a new audience into slipping into something a little sexier and a lot smarter than their raggedy old bra. Thus, Lollipetals' new brand was born. 

Manifesto
Designed to conceal what you want and reveal the rest. No more sticky chicken cutlets. No more ugly bandaids. Just easy-to-apply-and-wear nipple pasties. The organic shape subtly forms to the natural curve of your breasts. Plus, the super thin silicone creates a seamless, barely-there look, perfect for the tightest of vintage tees. And did we mention Lollipetals are actually cute? So cute you may even wanna show them off. 

So, go ahead, ladies. Burn your bra. Or at least, send it packing. Lollipetals is a new way to lingerie.

Client Lollipetals
Creative Director / Copywriter Kendall Green

Role Creative Director / Art Director