Toyota Prius
"50 mpg" Print Campaign
The Prius is famous for its fuel-efficiency. Sure, we could have discussed all the gas money it saves drivers, or the infrequent trips to the gas station, or its positive impact on the environment. But some things are just better left unsaid.
Featured in Lürzer's Archive, Volume 5 - 2011
Agency Saatchi & Saatchi NY
Executive Creative Director Neal Foard
Creative Director Tim Leake
Copywriter Ari Bazinsky
Designer Chris Streger
Role Art Director
Toyota Prius
"Prius by the Numbers" :60 for Shedd Aquarium, Chicago, IL
Sometimes, the best way to get your message across is through a catchy headline or clever picture. But when you have a genuinely great product like the Toyota Prius, the facts say more than any double entendre or visual pun ever could.
Agency Saatchi & Saatchi NY
Executive Creative Director Neal Foard
Creative Director Tim Leake
Copywriter Ari Bazinsky
Animation Jeremy Yuricek
Role Art direction & illustration