Nothing compares to the scope, scale, and drama of MLB games under Friday night lights. The stakes are elevated. The tension is enhanced. The spotlight shines brighter. It puts the players on stage and highlights the magic of the sport under a dramatic spotlight.

We launched the 2023 MLB season with a fresh brand system: cinematic stadium photography that puts players center stage, bold team and player imagery, and the ease of programatic weekly updates across our partners.

Client Apple (Marcom LA)
Executive Creative Directors Naz Arandi, Chris Trumbull, and Sean Murphy
Art Directors Amy McGinty & Erin Murphy
Copywriter Nickolas Daniel
Studio Partner Trollbäck

Role Creative Director / Design & Art Direction